Doing just fine seems pretty good. I know my bank is doing just fine, they have lots of locations, lots of customers, lots of complaints, but they are doing just fine- nothing remarkable.
Local newspapers seem to be doing just fine, struggling for advertisement, copying each others stories, saying the same things - nothing remarkable.
Nike seems pretty remarkable- designing new products, exploring new avenues, signing Tiger Woods, LeBron James, Michelle Wie and others to "advertise their stuff".
Apple seems pretty remarkable- introducing new ideas- getting everyone to copy their I-Pod- just making interesting products.
No facts here, just opinions. You decide what is doing just fine and what is remarkable, then decide which you want to be and how to you want to be perceived. Being like everybody else is getting less and less remarkable and even harder to be, " just fine".
