Perceived Value!

It is becoming harder and harder to make decisions, to make a choice.

What sort of digital camera should you buy? Where is a good place to go for your next vacation?

If you have money to invest, where should you invest it? Looking for a new job, or extra work, where do you go, who do you ask? Who should work on your car, install your windows?

Questions and decisions often center around perceived value. Is this the best product, service, value for my money? Can I trust them, will they do a good job? Will this be easy, fun or worth the effort?

Seldom are these questions answered to one's satisfaction. Sales and marketing people often think they have answered the questions. But the consumer, the end user, the person looking and ultimately paying often isn't sold. So, we hesitate, we delay. We wait.

We can't decide,because we still often have doubts. And those providing the service or selling the product don't seem to care. They want our money, our business, but all too often they are too busy selling us and not bothering to offer value, or provide assurance that things will be as we hope and anticipate.

What is the perceived value and how will it be delivered to satisfaction? That is a good question and one worth asking and worth delivering, for all parties concerned.